It is an art "tarabiscoté", languishing, feminine and also far as possible of the force and of the power that shake Europe and the United States.

It is made by aesthetes, for society peoples, because the Modern Style is a fashion of rich people, which contents itself with liking to a restricted group being able to show the originality without it damages its reputation of good taste : one is Modern Style as a motorcar is possessed.

The main artisans of these new conceptions are the architects Guimard, Cliff, The Lavirotte for France, Horta for Belgium, Guaudi in Spain, Sommaruga in Italy.